I want to share with you my experience as a fourth-generation Mexican American who has spent the last 25 years leveraging school communications to ensure every child has a fighting chance at reaching their full potential.

If you’ve been paying attention over the last few years, you may have noticed a shift in the relationships between K-12 staff and parents.

There’s a meme floating around social media that says, “Kids today: Find out school is canceled via text. Me: Had to wake up at 5 a.m. and watch the bottom of the screen like the NFL Draft.”