Hi, I’m Veronica.
I'm passionate about education, customer service, and helping people live their life's purpose. I'm a connector; I make friends at the grocery store and never walk away from a dinner party unless I've connected with five new people.
Where other professional development trainings may fall flat, I'm able to read a room and switch gears to get everyone on board and aligned with the vision you have for your district.
But more than that, I'm the person you want on the phone when tragedy strikes, when you have an ongoing incident that’s about be covered by the media, or when you have parents storming the board room, looking for someone to blame for an unforeseen difficulty.
I'm the one who keeps calm and handles the most complex situations with a cool head and steady hand.
Whether you need a thought partner, a wordsmith, or a change-maker to get your team aligned, I'm the professional you need on speed dial.
MORE ABOUT MY PROFESSIONAL BACKGROUND
I'm an award-winning, media trained front line public information officer with 25+ years of experience in communications, public relations, and customer service.
As a passionate advocate for education, I love being able to use my skillset to support school leaders in helping their districts shine.
I have been a counselor and advisor to numerous superintendent, leveraging my vast experience with board relations, bond elections, and high-profile or crisis media events.
Prior to managing my consulting firm full-time, I served as a Chief Communications Officer for a large school district in Texas.
I had the privilege to serve as a Director of Public Information for the eighth-largest district in Texas, where I oversaw internal and external communications for 74 schools. I also served as the Executive Director of School/Community Relations for Leander ISD and as the Assistant Superintendent of Community and Government Relations for Leander ISD.
Within the larger education community, I previously served as president of the Texas School Public Relations Association (TSPRA) and am involved in the Texas Association of School Boards (TASB).
My experience includes writing innumerable press releases on scandals, censures, and active shooter situations - partnering with school executives to create positive interactions and solidarity between district executives and communities.
Veronica V. Sopher K-12 Communications Consulting is a government-approved vendor for K-12 professional development training.