Hi, I’m Veronica.

I'm passionate about education, customer service, and helping people live their life's purpose. I'm a connector; I make friends at the grocery store and never walk away from a dinner party unless I've connected with five new people.

Where other professional development trainings may fall flat, I'm able to read a room and switch gears to get everyone on board and aligned with the vision you have for your district.

But more than that, I'm the person you want on the phone when tragedy strikes, when you have an ongoing incident that’s about be covered by the media, or when you have parents storming the board room, looking for someone to blame for an unforeseen difficulty.

I'm the one who keeps calm and handles the most complex situations with a cool head and steady hand.

Whether you need a thought partner, a wordsmith, or a change-maker to get your team aligned, I'm the professional you need on speed dial.

  • Working with Veronica was such an empowering experience. Veronica and her team designed a personal brand for me that reflects my professional and personal values. They stayed in communication with me throughout the process and made changes according to my feedback. I provided my current resume and cover letter and they designed documents that were visually appealing, professional and reflected my own personal brand. Working with Veronica and her team was an empowering and positive experience. I have since recommended her to several of my colleagues.

    Dr. Diana Barrera Ugarte, Superintendent | Kenedy ISD

  • Veronica is a powerful guide for any leader in and out of education. She consistently delivers a sharp-minded message during critical times when communication is so vital. She is truly a communications genius with the ability to easily navigate some of the biggest challenges people face. In essence…she certainly knows the right thing to say at the right time. All of this while remaining relational, relatable, and real!

    Dr. Martha Salazar-Zamora, Superintendent | Tomball ISD

  • I continually share the work Veronica has done for me as often as I can. She took the time to listen and then create a masterpiece that was reflective of me. I truly believe the work she has designed for me has positively impacted my career advancement. Professional. Classy. Personalized.

    Dr. Tiffany Spicer, Superintendent | Buna ISD

MORE ABOUT MY PROFESSIONAL BACKGROUND

I'm an award-winning, media trained front line public information officer with 25+ years of experience in communications, public relations, and customer service.

As a passionate advocate for education, I love being able to use my skillset to support school leaders in helping their districts shine.

I have been a counselor and advisor to numerous superintendent, leveraging my vast experience with board relations, bond elections, and high-profile or crisis media events.

Prior to managing my consulting firm full-time, I served as a Chief Communications Officer for a large school district in Texas.

I had the privilege to serve as a Director of Public Information for the eighth-largest district in Texas, where I oversaw internal and external communications for 74 schools. I also served as the Executive Director of School/Community Relations for Leander ISD and as the Assistant Superintendent of Community and Government Relations for Leander ISD.

Within the larger education community, I previously served as president of the Texas School Public Relations Association (TSPRA) and am involved in the Texas Association of School Boards (TASB).

My experience includes writing innumerable press releases on scandals, censures, and active shooter situations - partnering with school executives to create positive interactions and solidarity between district executives and communities.

Veronica V. Sopher K-12 Communications Consulting is a government-approved vendor for K-12 professional development training.