Link in Bio — Veronica V. Sopher

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@VERONICAVSOPHER

⚠️ Here’s a number that keeps me up at night:
Over 60% of school districts admit they don’t have a formal crisis communication plan.

Think about that—most districts are one phone call, one accident, or one viral parent post away fr

“If you don’t tell your story, someone else will.”

And in a crisis? That “someone else” is usually social media rumors, a frustrated parent post, or a news headline.

Here’s the truth I’ve learned after two

🚨 The worst time to build a crisis plan is in the middle of a crisis.

I’ve seen it too many times—phones ringing off the hook, news crews pulling up, staff scrambling to answer questions. In those moments, leaders don’t rise to th

Happy Labor Day!

Today isn’t just a holiday. It’s a reminder of the countless people whose work makes our schools, communities, and country thrive.

In K-12, that looks like:
🍎 Teachers shaping futures
🚌 Bus drivers who know every chil

What stood out most was how she helped our team see themselves as part of something bigger—building stronger teams, sparking new ideas, and truly getting everyone rowing in the same direction. We walked away with not only practical tools, but a

This isn’t just “fluff.”

Schools that actively engage families see higher attendance, stronger achievement, and improved social-emotional outcomes.

And storytelling is one of the most effective tools to drive that engagement.

Th

©2025, VERONICA V. SOPHER | ALL RIGHTS RESERVED